APeekofU announces Christmas specials on bonding ultrasounds, pre-natal massage, pedicure and facials for 2009. SAVE with great packages including photo prints, CD stills and video clips, DVDs, Baby Home Page upgrades and crystal engravings. Click here to DOWNLOAD A FREE CHRISTMAS SPECIAL COUPON.

October 2009

In addition to our spa and bonding ultrasound services APeekofU is pleased to announce our association with Revival Room Massage - professional pregnancy massage: pre-natal, at birth - and baby massage service. Click here to SEE MORE DETAILS. Download our Massage and Spring Specials [PDF 895 KB] here.

August 2009

Is 3d/4d Ultrasound worthwhile? Read Ray Jordan's paper: "What Evidence is Available to Show There's a Benefit to 3D-4D Ultrasound?" on Ezine Articles here....

May 2009

NEW INTELLIGENDER NOW AT A PEEK OF U Girl or Boy? - Find Out Now At Home Australian parents-to-be, can now discover the exciting news of the sex of their baby in the comfort and privacy of their home. The IntelliGender® kit gives expecting couples a new milestone in their pregnancy - finding out their baby's sex. The test can be taken from as early as 8 weeks all the way through to the 34th week. IntelliGender® is a non-invasive urine based test that provides results in just ten minutes. Just like a home pregnancy kit, you can tell the sex of your baby by the colour match of the test.

IntelliGender® has been proven to be 90% accurate in laboratory tests of pregnant women. The Intelligender® Kit is RRP $95.00 and available now at A Peek of U, 104 Kembla Street, Wollongong NSW, your NSW approved confirmation and Bonding ultrasound scan facility and IntelliGender supplier. Download the full Press Release here.

April 2009

NEW 1800 PHONE NUMBER

We have a new phone number! 1800 819 BUB (1800 819 282)

February 2009.

NEW BONUS WITH PACKAGES 2 & 3 !!!!

A Peek of U is proud to announce an offer in conjunction with BabyHomePages.net of 9 months FREE upgrade to Super Baby Club with purchase of any Bonding Ultrasound packages 2 & 3 or any Pamper Packages containing a package 2 or 3 Bonding Ultrasound or any customized Spa Packages including a Bonding Ultrasound package 2 or 3. (Promotional Code for offer given with qualifying package).

Press release - Illawarra Mercury, 25 July 2008

HERE'S LOOKING AT YOU, KID!

For some parents, nine months is too long to wait before getting a good view of their little bundle of joy. A new service to Wollongong is cutting short that wait, enabling parents to view the baby via a 4D/3D ultrasound and be pampered at the same time.

A Peek of U opened earlier this month at Serenity Spas in the Wollongong CBD.

The service should not replace a 2D medical diagnostic ultrasound, but is a fun experience that can strengthen the bond between baby and parent, says owner Ray Jordan.

On the 4D/3D ultrasound, the baby's facial features can be more easily identified, establishing a better parent-foetal connection, says Jordan.

"There's the parents and family reaction that it's something that looks like a baby. It's something that people relate to better," he says. "In 4D the baby might be doing a big yawn in real time or motion, and suck its toes as it's doing it. It's great for observing in-utero behaviour."

During the procedure, babies have even responded to family members in the room. "The baby was yawning and a sibling made a noise and it smiled. It was on video loop so we could roll it back. Then dad said something and the baby turned to look over its shoulder and catch the sound better," Jordan says.

He adds that studies have shown that after using 3D ultrasound mothers took better care of themselves. They also shared the ultrasound photos with family and friends, which helped strengthen their support networks.

"It also enhances the parental-foetal bond and reduces anxiety in parents. Mothers are better able to visualise the baby before birth and reported having a more immediate sense of knowing the baby after birth", Jordan says.

Studies also reveal that as a result of feeling more connected to the unborn child, and a stronger sense of well-being and reassurance about the pregnancy, ultrasounds evoked increased commitment to an improved diet, exercise and quitting smoking.

Plus, Jordan says, parents often like to see whose facial features the baby has adopted.

The face is clearest when the baby is aged between 28 to 32 weeks. The position the baby is in and the amount of amniotic fluid present can effect the outcome however.

"I've had some interesting reactions by parents," Jordan says. "At 10 to 12 weeks they had a quick look and it made them get all excited about it. I had one lady who jumped off the bed and gave me a big hug."

The sex of the baby is often a topic of discussion, and although you might expect this to be clearer in 3D, this isn't the case.

A skilled 2D sonographer is better able to determine the sex of the baby, says the man with 35 years of experience in diagnostic imaging.

While some people find the ultrasound experience intimidating, Jordan says his service is fun, and can empower parents.

Afterwards, parents can be pampered in the day spa facilities, enjoying a relaxing pedicure or facial.

"Often a potential father will say, 'I want to do something nice for my wife'. So she can come in and get a pedicure and while her toenails are drying she can hop in with me for a look at the baby," he says.

Jordan adds that the non-medical 4D/3D ultrasound is safe for mother and baby. He says there are industry standards set for the safe amount of energy that the machine can emit.